Cleveland, Ohio is settled on the southern shore of Lake Erie in the Northeast region of the US. Cleveland's roots are in heavy manufacturing industry, but since then has diversified into service based, financial, insurance, legal and healthcare industry. The world famous Rock and Roll Hall of Fame is located in Cleveland. Residents of Cleveland refer to themselves as "Clevelanders" and have several nicknames for their home such as "The Forest City", "Metropolis of the Western Reserve", "Sixth City", "The Rock 'n' Roll Capital of the World", and "C-Town". Companies like Applied Industrial Technologies, Eaton, Forest City Enterprises, Sherwin-Williams Company, and Keycorp all call Cleveland home. NASA has their Glenn Research Center located in Cleveland. One of the largest law firms in the world, Jones Day, originated in Cleveland and its Cleveland office is its largest one.