A promotional model is a person, primarily female and over the age of 18, to drive demand for a brand, services or products by interacting with potential customers. Promotional models are typically very attractive and educated in consumer marketing and sales. The promotion model, or promo girl, interacts and engages consumers in-person through relaying information or performing demos for the service or product they are representing.
Promotional marketing is one of the four components of marketing mix - product, price, promotion and place. It is the communication link between buyers and sellers for the purpose of informing or persuading a potential buyer's purchasing decision.
There are two types of promotion; above the line and below the line promotion. Promotional models typically perform below the line promotions which include sponsorships, product demos, sales promotion, merchandising, personal selling and trade shows, to name a few.
Promo girls are an excellent choice if you are looking to present information, increase demand or differentiate your products. A promotional model staffing agency can provide many experienced models to help make your event a success. Contact TSM Agency today to staff promotion models or promo girls for your next event.