Spokes models are hired to speak on behalf of your company or organization. They ensure the delivery of a favorable message. A spokesperson may be either male or female. A spokes model does not give personal testimonial. They advocate for your company and must express your brand message. They are usually beautiful people who increase sales and interest.
You may decide to elect to have a spokes model be the face of your brand. You recognize them from makeup advertisements, commercials, and online ads. Using them in print advertising and them in person at your trade show or promotional events.
A spokes model by definition must have a more personal relationship with the company they are representing. They believe in the product or message you want to express and must know the attributes and benefits intimately.