Street Team Marketing
Street marketing for brands promotes products or services through engagement in public places such as streets, conferences, trade shows or shopping centers. Targeting and attracting your potential customers wherever they may be instead of waiting for them to come to you can be an innovative form of promotion.
Street marketing can be used at beaches, cultural events, schools and even sporting events; depending on where your target market is. Often these types of promotions involve some sort of activity or technology as part of the event. The purpose is to get your customers attention and eventually increase sales or awareness.
A model, or team of models, will often hand out free samples and focus on getting people to pay attention to the campaign in order to increase the chance of your campaign being remembered.