Trade Show Models &
Trade show models work a trade show or convention floor space or booth, and represent a company to attendees. Models are typically independent contractors and rates vary on experience. They are hired for several reasons including increasing a company's booth visibility in the presence of sometimes hundreds of other booths, with which it competes for attendee attention.
Trade Show Models talent are articulate and are available to learn a company overview which enables them to speak intelligently regarding products or services, and even appear as an employee of the company or organization. Models are able to assist a company in handling a large number of attendees which the company might otherwise not have enough employees to accommodate, therefore increasing the number of sales or leads resulting from participation in the show.
Trade show models are also skilled at drawing attendees into the booth, engaging them in conversation, by making eye contact, smiling, saying hello and generally portraying themselves as very approachable. This intern creates an interest in the product, service, or company.
Trade show and convention models may also screen show attendees for target consumers or obtain leads for future sales follow up.
Trade Show Statistics
Often times Trade Shows are hyped as the ultimate b2b marketing component and sales mechanism without any data to support it. You may be wondering exactly how valuable investing in Trade Show selling and promotion of your product is, so here are a few key statistics and facts to help:
- 83% of the attendees have some kind of buying power 1
- 85% of decision makers say attending trade shows saves their company time and money by bringing vendors together under one roof 1
- 79% of the attendees say that attending shows helps them decide on what products to buy 1
- 91% of attendees say that trade shows impact their buying decisions because the competition is in one place allowing for comparison shopping in real time 1
- 85% of an exhibitor's success lies in the performance of the staff 2
- People to people medium where the quality of communication is critical, ineffective staffing equals ineffective exhibiting 3
- 53% of exhibit managers say its "difficult" or "very difficult" to keep effective booth staffers 3
- Trade shows cost 38% less than sales calls 2
- Trade show visitors will tell 6+ people about their experience 2
- 81% testify that trade shows help attendees become aware of new products and services 4
- Trade shows are the #1 business-to-business marketing spend to support sales beating out specialty publications, Internet, promotions, and PR respectively 5
- 91% of attendees tell us they get the most useful buying info from trade shows and events 2
4. American Business Media, 2006,
5. Market Reality eSurvey
1. Center for Exhibition Industry Research, www.ceir.org
2. Skyline Exhibits, 2006 www.skyline.com
3. EXHIBITOR magazine, 2006, www.exhibitoronline.com/exhibitormagazine