If you are interested in being a promotional model for Trade Show Models and to receive talent calls please e-mail NewModels@TradeShowModels.net with the subject "New Model". You MUST include photos and any related experience. Please no phone calls.

Trade Show Statistics

Often times Trade Shows are hyped as the ultimate b2b marketing component and sales mechanism without any data to support it. You may be wondering exactly how valuable investing in Trade Show selling and promotion of your product is, so here are a few key statistics and facts to help:

83% of the attendees have some kind of buying power¹

85% of decision makers say attending trade shows saves their company time and money by bringing vendors together under one roof¹

79% of the attendees say that attending shows helps them decide on what products to buy¹

91% of attendees say that trade shows impact their buying decisions because the competition is in one place allowing for comparison shopping in real time¹

85% of an exhibitor’s success lies in the performance of the staff²

People to people medium where the quality of communication is critical, ineffective staffing equals ineffective exhibiting³

53% of exhibit managers say its “difficult” or “very difficult” to keep effective booth staffers³

Trade shows cost 38% less than sales calls²

Trade show visitors will tell 6+ people about their experience²

81% testify that trade shows help attendees become aware of new products and services⁴

Trade shows are the #1 business-to-business marketing spend to support sales beating out specialty publications, internet, promotions, and PR respectively⁵

91% of attendees tell us they get the most useful buying info from trade shows and events²

1. Center for Exhibition Industry Research
2. Skyline Exhibits, 2006
3. EXHIBITOR magazine, 2006
4. American Business Media, 2006
5. Market Reality eSurvey