What is a brand ambassador? Your brand ambassador will act as the face of your company, products or services. They are charged with the mission of promoting your brand, not just endorsing it, in your marketing. Brand ambassadors are chosen because they reflect the personality of your brand and appeal to your demographic.
Brand ambassadors articulate what makes your company unique, increase awareness and customer engagement. Choosing a brand ambassador is important because they must be able to positively convey your brand through their actions, words and appearance.
It is easy to extend your reach in multiple markets with trained local brand ambassadors. They perform brand engagements, forming an attachment between customers and your brand. Brand engagement is complicated and can be effective at influencing perceptions, attitudes and behaviors of potential customers. This is a key objective in a brand marketing effort.